Career Adviser

How to Use Customized LinkedIn Advertising Solutions


How to Use Customized LinkedIn Advertising Solutions

Take a look at these various advanced advertising solutions given by LinkedIn and the scenarios when brands can utilize them. This blog also enlists the importance of LinkedIn as a marketing platform.

Social Ads


Follow Company Ads

Company Ads

  • Ads to acquire new followers, enabling brands to subsequently engage them with company status updates
  • Recommended if the objective is to increase the number of company followers and transform it into a resource for sharing timely news & events information or your newest whitepaper


Recommendation Ads

Recommendation Ads

  • Creating valuable brand advocates by showcasing existing endorsements and inspiring additional recommendations
  • Recommended once there are a few ‘recommendations’ for your products & services on LinkedIn
  • The objective is to integrate into the social graph of people already satisfied with your offerings


Join Group Ad

Group Ad

  • Highlighting current relevant conversations to increase membership in groups
  • Recommended for open groups to convert weak social ties into strong ties


Display Ads


Standard Ad Units and Text Links

Standard Ad Units and Text Links

  • A combination of images and text in a banner format. Flash is supported


Homepage Takeover

Homepage Takeover

  • All the ad spaces on the home page sold to a single brand
  • Ensures maximum visibility and clicks


Compounded Content Ads

Compounded Content Ads

  • To drive engagement through multiple streams of dynamic content (video, company status updates, and more) in a single unit




Employee Profile Sponsorships

Employee Profile Sponsorships

  • To deliver relevant messages to LinkedIn members any time they view a profile of one of your employees


Group Sponsorships


Custom Group Sponsorship

Custom Group Sponsorship

  • Exclusive access to group/groups for delivering custom media
  • Recommended for raising awareness and positioning the brand as a thought leader by delivering rich content, including video, polling members with questions, and integrating a blog, Twitter or RSS feed

Enhanced Group Sponsorship

Enhanced Group Sponsorship

  • Exclusive access to an ad placement within group/groups
  • Gives more control and flexibility


Answers Platform Sponsorship

Answers Platform Sponsorship

  • The objective is to reach professionals during their critical decision-making process


Custom Applications

Custom Applications

  • Applications designed to meet specific needs
  • Recommended for offerings when the objective is to use LinkedIn’s API to target niche audiences



Author: easwari22

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