With Google+ on track to reach 400 million users by the end of 2012, it’s time to get on the bandwagon. However, I am not urging you to join for the sake of having another Facebook to keep up. No, I advise you get involved with Google+ as a means to present your best assets to jobs.
While LinkedIn is still a valuable asset for those who are unemployed and networking, Google+ has the potential to reach a broader audience, and present you in a more well-rounded light. The top three attributes an employer is looking for are technical skills, interpersonal skills and strength of character; Google+ can help you present this.
Google+ brings together the best of Facebook and LinkedIn. You can upload photos, giving employers a snap shot of who you are, present your accomplishments in an organized way, and then direct them to your other social networks. With your Google+ profile on a resume, you can rest easy knowing your potential boss is seeing the most employable side of you.
The most important aspect of Google+ as a resume extension is the portfolio feature. Here you can input links to work you’ve done, and various accomplishments documented online. Although this seems more helpful for writers or designers, anything that has been published on the web will give you credibility.
Blogs – shows your personality, talent as writer, and that you can juggle a job and personal development at the same time.
Submitted photos – Even if the job has nothing to do with photography, a well taken picture presents another side of your personality. If you’ve ever submitted pictures for a contest, you can most likely find that online.
Photo accounts – if you are a photographer and keep a photo account like Flickr, include that.
Articles/guest posts – even if you only wrote an informal guest post for a friend’s blog, or an article for the school newspaper, it adds up.
Awards/honors – for example, if you were on Dean’s list in college, try to find it online. Many schools publish that on their website.
If you treat Google+ like a professional network from the start, you can build a well rounded snapshot of yourself. LinkedIn is known as the professional network, but Google+ has it beat in the photo department. According to a study conducted for Careerbuilder.com, “More than half of the employers who participated in the survey said that provocative photos were the biggest factor contributing to a decision not to hire a potential employee.”
By creating a profile that you can trust your potential boss looking through, and providing it to them in the contact section of your resume, you can avoid this dilemma. Define your best self through the photos. Try to include:
Work photos, if you have any of you in a work situation or with co-workers
Active photos, such as hiking pictures
This is a smart way for you to direct a potential employer in the direction that will best represent you. Everyone has so many social media accounts, and Facebook should be at the bottom of the list for employers. Here you can add your Twitter account, LinkedIn, Quora. Any other account that you know will best represent you should be included.
45% of employers are screening potential candidates via social networks. Use Google+ to direct a potential employer in a positive direction. Google+ has the potential to represent you as well rounded, smart, and current. By showing your best, most employable side, your employer can trust you with their reputation.
Bio: Jessica Sanders is an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including medical billing software for b2b lead generation resource, Resource Nation.
We do know what a struggle the job market is and how competitive the market has gotten lately but don’t despair! Keep your eyes open, be flexible, and there are still opportunities out there. Here are some of the things I found that really helped me to secure a highly sought after position and actually get a pay raise in this economy.
It took me a while to figure out that if you are unemployed, looking for a job is more than a full time job in this economic market. You have to be flexible, open to anything, and ready to do more than the other 10 qualified people that they interviewed that day….just to get a final interview!
I went for months posting my resume on careerbuilder and monster and any other job board. I applied to any position that seemed like I wouldn’t mind doing. I did what everyone else is doing… They are saying, ” I have experience, and marketable skills, I will make a great resume and blanket every employer in the nation with it.” The sad reality was that I had little to no success securing interviews using this tactic.
I really started having success getting interviews when I figured out that employers are so flooded with resumes that they don’t read many of them… they don’t have the money to hire people just to read resumes. They put them through a “keyword scan” program and when a resume has the keyword density, or “relevant experience” they actually read it and then you have a chance at getting a call for the interview.
What I started doing was going through the job postings on monster, careerbuilder and whatever sites I was a listed on then browse jobs for what you want. When you come across the job ads you like and qualify for read them carefully for keywords and make a list of all of those keywords. Spend a few hours doing this and really browsing for similar positions and looking at job postings. The better your keyword list is… the more responses you will get.
Once you have the keywords from the positions you are seeking, rework your resume to use those keywords as much as possible and show your experience relevant to what they are seeking. I know, your resume is great already, but if you take the time to even rebuild it from scratch thinking about what your potential employer really wants to see chances are you will have much more success.
Upload the new copy of your resume to the job listing sites making sure to view it and that it looks *perfect* and is formatted correctly(which is hard to get right…don’t use the tab key building the resume, you have to use the little bar on the top in Word to set the formatting for each line or it wont come out right when you upload it).
One major thing I found was to keep re-uploading your resume at least 2x a week. If you don’t subscribe to monster and careerbuilder’s pay service for exposure… you mysteriously stop getting calls after about 4 days from your last posted resume. Maybe they use algorithms or maybe employers just see the top of the stack of resumes first, either way you definitely get a lot more calls from employers by updating your resume constantly. Even if you just upload the same resume with the text color of your name changed you start getting calls again.
Don’t be afraid to use some color in your resume to help it stand out in a sea of black and white! I had lots of success using bold bright colors to make my resume stand out too. I found that bright blue, bright red, and deep green worked well for emphasizing experience and other important points. I noticed a lot more calls once I put the color in too.
I know how brutal the job hunt is now, but dont get down. Know that there are good jobs out there like always, you just have to work for them… I started working smarter, not harder. Don’t waste time blanketing your resume out to every employer. Find what you want to do and build your resume to sell yourself and your experience as what those employers are looking for.
When you do get the interview, I found that using all of the interview prep questions and other help documents on ResumeBear will help